This House Is Certified

We're always considering methods to help our roofer customers industry their company for no cost. There are several compensated possibilities out there that should be a part of each of your roof structure promotion programs but there are always methods to get some company for no cost.

This technique goes side in side with another one we published 2-3 several weeks ago. We discussed looking for houses that are in the marketplace that seemed as if they were in need of a new ceiling and then getting in touch with the list Agent on that property or home to see if the proprietor would like*to have an calculate on the home or home that they can provide to audience. So think of this as being just like that but the prospective for this technique is much higher.

Instead of looking for the houses with difficult ceiling covers, you can focus on EVERY home that is currently in the marketplace. Think about it, every customer wants to buy a home that they know has a excellent ceiling. If you can provide a no cost examination and some type of mail of qualifications to the suppliers of the home or home, that would definitely be a advantage to them in promoting their home. Now they can industry their home with a "Certified Roof" and that could remove a lot of worry for a prospective customer by having that qualifications in side.

Now this would obviously need a reasonable time investment so you might be considering this all appears to be awesome and "fluffy" but how in the besides do I earn money by doing no cost ceiling examinations on all these qualities that are for sale? Great concern... If you do these examinations, here are a few things we know:

This home has a Good or Bad Roof

The home SELLER and home BUYER have your ceiling qualifications in their hands

All rooftops gradually need to be set or replaced

Those are three very highly effective factors that you have going for you. Because of your "expertise" there is a very excellent possibility that the client and the proprietor are going to contact YOU if something ever needs to be done on their ceiling. You've already recognized that you know what you are doing with the qualifications. You're already acquainted with the ceiling that needs to be set. The homeowner would be foolish not to contact you to at least come out and provides a no cost calculate on the new job.

Source: http://carlesnegre.blogspot.com/2012/07/this-house-is-certified.html 

Searching For Real Estate Online

When you think about looking at real estate, you probably picture yourself driving around with an agent, checking out the current properties around town and trying to get a feel for which one is best. However, if you are moving out of state or even out of the city, you may not have the luxury of these drives with a professional. Instead, you have the ability to look at properties online and try to get a feel for which one will be best for you and your family.

Find The Right Site

Start out by finding the right site to check out. There are usually several out there but you want the one that has the most properties offered, with the most amount of information available. If you are planning to work with a real estate agent, get his or her site. This will make it easy to list out the properties that you are interested in. The best sites often have some type of search feature that allow you to put in the certain things that you are looking for, including the number of bedrooms or the area of town you want to live in, and then homes and other rentals will come up that match the criteria.

Choosing Your Criteria

Once you have a site that offers a large selection of properties, start narrowing it down by choosing a place with the right set of amenities and features. Think about the number of bedrooms that you must have, the amount of square feet, and anything else that you deem necessary. Once you run the search don't be surprised if you come across a large range of properties. If you did not put in any parameters as far as location goes, you are going to get a sampling of the entire city or town.


Narrowing It Down

Searching for real estate online can be tough in that you don't have all of the details. You have a limited amount of information and hopefully some photos. If you are planning a trip in the near future to look at your housing opportunities, try to narrow down your list to some of the best properties that you have found that fall into your price range. You can email this list to the realtor and then try to schedule showings while you are going to be in town. You can look at as many as possible during that time and try to come up with an idea of which one will work best.

Source: http://carlesnegre.blogspot.com/2012/11/searching-for-real-estate-online.html

The Commercial Real Estate Agent: About The Position

If you're looking to begin investing in property or need to find office space for your business, you might be well advised to seek out a commercial real estate agent. These brokers can help their clients both sell and purchase spaces, cutting through the confusion and providing professional help where it is most needed. These professionals can list the property, have it inspected, give their opinion on value, and do much more as a service to the client. While there is nothing preventing you from doing all of this on your own, it can get overwhelming when you don't know the market inside and out. Here is a look at the position.

Primary Duties

As part of his or her job, the commercial real estate agent will perform many of the same duties as a professional working in the residential sector. Some professionals will actually float back and forth between the two sectors and do so quite profitably. On the other hand, it is probably more common to specialize in one area or the other. While the principle duties of listing, showing, and managing remain roughly the same, the actual knowledge needed can vary quite a bit. Selling to and for businesspeople is much different than selling to and for private homeowners and families.

Listing the Property

The initial step in selling an office building, warehouse, or any other type of property in this sector is to list it for sale in an appropriate place. Where this is will differ from place to place and it will depend largely on the strategy of the commercial real estate agent. Some may prefer to go with well-known local magazines devoted to these listings. Others use the local newspaper and still others will focus primarily on the internet. Often, a mixture of all three (or more) will be used in an attempt to get the listing in front of as many eyeballs as possible.

Marketing

Selling a piece of property sometimes requires more than just putting a listing in a public space. A good commercial real estate agent won't stop there. Their job is to sell the property. In order to get the right price for their client, they need to make sure the right buyers hear the message. This can mean using technology (such as virtual online tours), a multitude of photographs showing the property in its best light, and using other advertising strategies that have been proven to work. Of course, the broker has to be careful with their budget. Too much marketing expenditure could cut into potential commissions.

Source: http://carlesnegre.blogspot.com/2012/06/commercial-real-estate-agent-about.html#more

6 Reasons to Support Single-Story Overlays in Eichler Neighborhoods

Unity. Something our country seems to be lacking right now amidst the presidential debate, Black Lives Matter protests, disturbing clown appearances, etc. However in different tracts around the Bay Area, unity is being displayed, encouraged and publicized by Eichler homeowners in an effort to preserve the historic landscape of their community.

Just to give you some context on what’s been going on, there’s been a good deal of controversy recently between veteran Eichler homeowners and the newcomers looking to renovate, remodel and completely teardown their Eichler homes. The main focus of the debate is whether or not these newcomers should be allowed to build two-story homes that will loom over single-story Eichlers and essentially act as a “huge container ship” that would overwhelm the “little rowboats” around it. The incongruity, potential threat to privacy and the need to preserve history are just a few of the reasons the Eichler community came together to take the matter up with city council. Several Eichler neighborhoods have been able to protect the midcentury modern character of their communities by attaining special zoning or overlays. Residents of a Sunnyvale neighborhood consisting of mostly Eichler homes persuaded the city council to introduce an ordinance to modify the area's zoning to be limited to single-story homes, in an effort to preserve the architectural diversity of the neighborhood. The 72% of residents in support of the ordinance claim that Eichler communities are becoming endangered species and the uniquely iconic nature of the neighborhood needs to be preserved.

It's one thing to talk about the sense of community in Sunnyvale, but it's a completely different level of intensity when it comes to the communal bond between Eichler homeowners. There's an unspoken level of synergistic communion between the homeowners that speaks volumes about the legacy that 1940's real estate developer, Joseph Eichler, left behind.

As Eichler real estate specialists, it's so heartwarming to see the community understand and support the vision Joseph Eichler had for the neighborhoods he built. We believe so strongly in the cause that we’ve donated $1,000 in order to assist with the rezoning fee in the Fairwood Sunnyvale neighborhood. For those of you who have been following our blog, you'll know that Joseph Eichler took a risk at innovation in hopes of creating an open and diverse community. Every piece of his architectural design held a symbolic meaning and it's beautiful to see the community coming together to take on stance on what they see as an invaluable work of art. 

1. It’s a Work of Art with Historical Meaning

The mid-century modern Eichler home style is a unique reminder of the suburban lifestyle of the 1950s and the 1960s. Stylishly modern in appearance and built in the burgeoning postwar suburbs of the Bay Area, people see Eichler homes as an embodiment of the emerging postwar California culture. Joseph Eichler spearheaded a fresh approach to tract development and developed a sense of togetherness in ways that were both planned and spontaneous. His designs were so different from other suburban homes that it actually ended up limiting his market niche and never achieving the scale of more notable developers. He wanted to cater to the middle-class by making his homes beautiful, yet affordable as well as create a community where diversity was welcomed, accepted and appreciated. Unfortunately, Joseph Eichler never got to reap the benefits of his success since his designs were widely adopted years after his death. It’s almost as if veteran homeowners feel a sense of obligation to not only give Eichler the respect he rightfully deserves, but also to show their gratitude for giving them the opportunity to invest in a home that’s highly valued today (Eichlers that were $9,000 back in the 1950’s are selling for over a million dollars today). What makes buying an Eichler home so rewarding is that there’s so much more meaning to it than just purchasing another new home in a good location. The values that society should’ve adopted a long time ago are embedded into the design of Eichler homes, and it’s imperative that we carry those values into the future. 

2. Eichler Residents Put the Unity in Community

A strong sense of community was part of the original Eichler idea. The home layouts were consciously composed to define a particular place, and this formal unity helped grow social bonds. However this concept of shared space extended out from just inside the home. Eichler further sparked interconnectedness by instituting joint ownership in the recreation center, and park forcing neighbors to interact with each other through leisure activities. His goal was to increase social capital amongst the neighbors in a way where trust was developed. Now think about how that social capital would start to diminish if there were a few dominant two-story homes towering over the rest. It would put certain people on a different playing field and create unwanted competition.

3. It Protects the Privacy of Homeowners

Although Eichler homeowners have a robust sense of privacy, the very nature of Eichler homes and this idea of “bringing the outside in” requires some level of trust amongst neighbors. Every square footage of the home is incorporated into the design and leaves a very open and vulnerable space for residents. For example, Eichler owners put high, solid fences around their garden in an effort to use it as an outdoor room. Although every home provides a level of street-side privacy, the floor to ceiling glass windows may seem obtrusive if the public were to view the home from different angles. Eichler neighbors fear they’ll lose some level of privacy by allowing two-story homes to be built within their community, which makes complete sense when you put it into perspective. Would second-story windows offer unimpeded views into the glass-lined living rooms and master bedrooms of the Eichlers below? Would allowing one two-story home to be built lead to more of the same, which in turn would eliminate the neighborhood’s historic look? 

4. There is ZERO Evidence Showing Single-Story Overlays Decrease Home Values

The number one concern people have about banning two-story additions in order to preserve the look and quality of the Eichler community is that it will drive down home values. However, a study done by Eichler homeowner, David Hanzel, shows compelling evidence that having a single-story overlay did not compromise the value of homes at all within the past 20 years. Hanzel charted the appreciation of home prices in 18 different Palo Alto neighborhoods in order to see if there was a difference between homes with single-story overlays and homes without it. Surprisingly, the lowest rate of appreciation was in a neighborhood with no overlay zone.

Read full article here: http://www.eichlernetwork.com/blog/dave-weinstein/bringing-data-bear-helps-teardown-fight-0

5. There’s Little Value Potential to Building Two-Story Homes

a. Another thing to point out is that there just isn't enough value potential right now in tearing down an Eichler and building a two-story home. The current top value price for a newly constructed 3000 sq ft home located in Sunnyvale's best school districts is around $2.5-$2.6M this year. One could buy an Eichler in the same neighborhood for around $1.8M, but it will cost more than $700k to tear down and rebuild the new home. Perhaps it might make more financial sense in a Palo Alto neighborhood where Eichler homes are being purchased for $2M and torn down to build $4-5M homes. However in all cases, it will take many years of strong appreciation for homeowners to possibly sell the home and break even. 

6. Eichler Homeowners Understand They Have a Cultural, Communal Responsibility

We mean this in the most literal way possible: Eichler homeowners all share similar core tendencies that make them a great fit for their home. Although they differ in terms of race, age and occupation, they all tend to be somewhat “adventurous and often creative”, according to former salesman and three-time Eichler homeowner, Frank LaHorgue. Joseph Eichler was a genius in this sense since he created a community tolerant of extrinsic differences by eliminating racial segregation (which was a bold move back in the 1950’s) and emanating the appealing aspects of shared public space, open-floor plan interiors and street-side privacy. Those qualities that united Eichler buyers made them good neighbors regardless of their backgrounds. Why? Because there was a mutual understanding that purchasing an Eichler meant supporting a much larger cause. Therefore in order to truly appreciate an Eichler home, it’s important to understand the history behind it and the cultural responsibility you have when you move into the community.

Now this doesn’t mean that you’re stuck in some conformist community where differentiation isn’t allowed. By all means, change up the décor and add that extension you’ve always wanted. But just ensure that these modifications don’t disrupt your neighbor’s privacy and conflict with all the core characteristics that give definition to an Eichler home. In our 20+ years of experience of dealing with Eichler buyers, most (95%) of them have no desire or interest in adding a second story when purchasing their home. 

Source: http://erdalteam.blogspot.com/2016/10/6-reasons-to-support-single-story.html

Mobile Marketing for Real Estate Professionals

Mobile marketing is changing the way real estate professionals interact with clients. In every business industry, smartphones are creating new and cost-effective ways to network, close sales and stay in touch. If you are still using email to communicate and advertise, you may want to rethink your strategy.

According to CTIA.org, it only takes a minute and half for someone to read and reply to a text message. In contrast, it takes over an hour for the same person to reply to an email, which many people associate with spam. Astonishingly, over 91% of people with smartphones have them within arm's reach. In fact, experts predict that mobile device usage will soon overtake the traditional desktop and laptop PC market.

The Power of Mobile Marketing for Real Estate Professionals

Text messaging is now one of the top methods we use to communicate with others; in fact, people now text message about three times as often as they email. Young people under 45 are more likely to use text messaging, but even older adults are starting to enjoy the convenience of this ubiquitous smartphone feature.

The mobile marketing program uses the 90210 SMS gateway harnesses the power of SMS for real estate agents and brokers. These professionals usually have their own websites they use for marketing purposes. In order to start building a mobile marketing client list, they need to invite their website visitors to opt-in to receive text messages from them. Real estate professionals can use websites, social media, email lists, print ads or even TV/radio ads to get people to sign up for SMS ads.

Once the real estate agent has built up a sizable list, he or she can start to construct attention-getting text messages to incite interest in available properties. The business professional only has to hit "send" to blast out the text to the entire database of potential clients. Since people are more likely to read texts than emails, the message could reach hundreds or even thousands of people interested in buying or selling real estate.

Mobile Marketing for Real Estate Professionals Tips and Tricks

Real estate agents can use giveaways as an opt-in incentive. They can hold raffles or contests for people who choose to accept text ads. Alternatively, the website visitor could receive a free eBook on First Time Buyer Tips, The Short Sale Process and How to Purchase a Foreclosure in exchange for an opt-in. These tactics work because everyone loves free gifts and information, even if they are inexpensive.

The advantage for the real estate professional who uses a mobile marketing or text platform is the ability to have a simple keyword associated with the property listing. This will allow a potential buyer to text a keyword on the for sale sign and in return receive all the listing information and even a virtual video tour. The beauty of this is that the instant the potential buyer text the keyword on the sign the Real Estate agent will receive a text and email alert with the phone number of the potential buyer. This will give the agent a potential list and sale which generates larger commissions. This also gives the agent another database of clients with their cell phones for easy access.

With the convenient "set it and forget it" feature on our mobile media platform a real estate agent can schedule the perfect date and time to send out a text message. Generally, buyers and sellers have more free time on the weekends, so the business owner may want to blast out texts during these days. The Marketing Technology Blog states that Saturday is one of the best days for sending out texts, since people have more time to read messages on their phones. Typical text messages contain information about open houses, sales, new listings, price changes or information about the local real estate market.

Text messaging is easy, and most professionals who use our mobile media platform do not have computer science degrees because it is easy and cost effective to setup. In addition, the company provides full support for its business owner customers.

If you are a real estate professional, you could increase your profits by thousands of dollars this year by joining the mobile revolution. Mobile marketing for real estate professionals will be the biggest advertising platform and if you are not communicating via mobile, you are not communicating effectively with today's consumer. For more information on a mobile media platform to increase sales check out my blog.

Source: http://eternalstyle-cerisa.blogspot.com/2012/06/mobile-marketing-for-real-estate.html